Overcoming stakeholder objections to digital payments for B2B

Partner Guest Blog by Balance How to overcome three common objections to digital payment adoption in B2B In B2B ecommerce, payments play a crucial role in determining a business’s success. A seamless and convenient payment process is a major customer expectation, making it essential for merchants to prioritize payment innovation. However, despite its criticality, introducing […]

The Ultimate Guide to SMS Marketing for B2B

Could your B2B business benefit from an SMS marketing strategy? SMS marketing for B2B sounds kind of wrong, doesn’t it? Isn’t text messaging too informal for a business-to-business setting? Isn’t SMS marketing just about pushy messages and flash sales? No. Not when done right. And we’re going to help you do it right.   Despite […]

Why B2B payments need a tailored solution

Partner Guest Blog by Balance According to Gartner, 80% of B2B sales interactions will be digital by 2025. To be able to meet these projections, merchants have to consider payments. B2B payments are mostly managed offline today—but manual trade credit processes, faxed invoices, and paper check collection are all incompatible with the instant and frictionless […]

Choosing a B2B payment gateway on BigCommerce

One of the benefits of building your B2B ecommerce store on BigCommerce is the Apps Marketplace. It enables you to customise your store’s functionality, design, UX and administration to suit your precise business needs. Among the hundreds of available apps, there are over 65 integrations just for payment gateways. So how do you choose the […]